Front offloading risk strategies
Everything entails risk of failure, we can manage risk of failure by front loading terms so that losses from failure is limited, insurance is an example, it protects against adverse effects, there are funding strategies that offload risk from the attempt, such as Pipe which exchanges subscribers for capital
There is a company called Pipe which allows you to sell your subscribers in return for capital. So it's not a debt as a debt implies risk if you cannot pay it back.
Take a look at pipe
I think it's a great idea. You can receive funding in return for an income stream. It front loads all the risk on future revenue.
From an investors perspective, if someone wants to do something and they think it shall create lots of money, I kind of want to give them money in return for a guaranteed return of whatever they earn. We need some form of economic obligation to return this return. The current mechanism is debt, but this doesn't really work in both parties' interests due to the punitive effects of debt
The problem with debt is if something fails, the debt provided an unlimited risk, we want failure to have a minimum cost.